Fishing for P2P Fundraisers

As professional fundraisers, we often feel like fishermen. We dangle our best-case messaging like bait over a pool of potential donors and wait patiently (or not so patiently) until one takes it and makes a gift.

But when it comes to peer-to-peer (P2P) fundraising, the fishing becomes even more challenging. As a P2P fundraiser, you’re trying to get your community of supporters to not (just) give, but to fundraise on behalf of your organization.

And once you successfully "catch" a fundraiser (once you get them to register for your event or your campaign), you need to lure them again—enticing them actually to fundraise.