A Five-Step Process for Social Media Marketing Success

It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start.

According to Gretchen Fox, co-founder of the social strategy and training agency Made To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore.

"The industry has been around long enough that we need some procedures; we need some standards. This is our attempt at starting to create some standards."

Fox admitted she didn’t really create the standard. Rather, she and MTO co-founder Kyra Reed discovered an undocumented standard while developing their own proprietary process.