For Charities Seeking to Boost Their Online Giving, It’s Game On

Online games and other interactive efforts helped many charities increase donations during the crucial last months of the year, and many experts now expect to see far more of them in the coming year.

Giving donors a specific activity, such as making gifts or signing petitions online, makes their experience exciting and keeps them involved with the charity in a way that is more powerful than a standard donation page, says Claire Kerr, director of digital philanthropy at online fundraising-software company Artez Interactive.

But not all observers are sold on the durability of the new approach.