Free Solutions for Your Direct Marketing Program

In a perfect world, all of our direct marketing costs would be marginal, so they scaled as we mailed, helping us to pick the exact right quantities and people every time.

Of course, in a perfect world, we wouldn’t have to solve the social ills we are trying to solve as nonprofits. So that’s a good indicator that we are not in such a world.

In this world, most solutions (which are like products, but more expensive) have a fixed cost. You are forced to do the math—am I going to use X enough to justify spending Y? What if it doesn’t work?