From a Food Giant, a Broad Effort to Feed Hungry Children

ConAgra Foods, whose social cause is ending child hunger, is taking a new approach to raise the issue’s visibility. The company is starting its largest campaign ever, including a television special, to spur more grassroots involvement to make sure no child goes hungry.

ConAgra financed a 30-minute program to tell the stories of American families who, each day, face the question of whether they will have enough to eat. One 8-year-old boy says, “I eat less so my sisters can have another meal.”