Why Are We Fundraising and How Can We Do It Better?

Another year, another International Fundraising Congress. Another round of presentations ranging from the transformative (none more so than this masterclass, "Reinventing the Donor Experience" by Kevin Schulman and Adrian Sargeant) to the tawdry (tempting but unfair to name, but, like any conference, always plenty of choices).

And of course another jaunty slogan. So what is it this year? "Asking the right questions."

So, what questions are you asking? Well, if you’re tired of running just to stand still—of investing time, money and effort into "new" fundraising programs that yield the same, predictably underwhelming, results—you’re probably asking the following.