Fundraising for Nonprofits: Leveraging Google Grants

The Google Grants program is a little-known offering by the search giant that is extremely generous and useful for nonprofit organizations. Although the criteria for this are rather specific, it offers qualifying organization up to $10,000 a month in free search advertising to promote their missions and initiatives through the AdWords system. This is a great opportunity for these organizations to get in front of Web-savvy contributors and volunteers. It also presents a golden opportunity to begin the process of reorienting efforts to a more Web-centric approach.