Fundraising Should Not Be a One-Night Stand

Guest post by Jonah Halper, author of "Date Your Donors"

I was a development/fundraising professional for more than a decade. I learned my fundraising chops by managing and soliciting segmented donor groups, like doctors and young adults, and also running community campaigns, including telethons that brought out donors and community leaders to dial for dollars. While I did learn some fundraising best practices that I still use, and recommend to my clients, I do think there are some common fundraising practices that leave much to be desired. Ingrained worst-practices, you could say.