Fundraising Site Seeks to Raise $700-Million for British Charities

British nonprofit groups are hoping that a new video-sharing Web site called See the Difference, which went live this week, will meets it goal to raise $700-million for charity by 2015.

Using the site, donors can watch videos and contribute to projects depicted on film by more than 100 registered charities in the UK. In return, they receive feedback from the organization by e-mail. The site encourages donors to send the videos to their friends and to post them on blogs and social-networking sites.