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The most recent “Health and Well-Being Survey” conducted by Gallup provides alarming insight about the effectiveness of nonprofit donor-recognition efforts.
Among those surveyed, 81 percent said they have donated money to a charity within the past year. In addition, 52 percent of survey respondents said they have volunteered their time during that same period.
Given the high-level of engagement, Gallup wanted to determine whether survey respondents were “feeling the love and received recognition for their efforts to help improve the city or area where they live.” Unfortunately, the findings are disturbing.
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