Get Attention With Your Next Multichannel Campaign

Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms. In "Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community," Allyson Kapin and Amy Sample Ward guide nonprofit staffers through developing and powerful integrated approaches to asking for money, time or support.

To start, Amy and Allyson recommend you take these four simple steps to ensure your next multichannel campaign generates the most attention (and action) possible.