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It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines.
This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results. Without the buy-in, your job as deadline enforcer is much more difficult.
But even with that understanding, you’ll still run into situations where people just don’t cooperate.
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