Girl Scouts: Satisfying Our Appetites and Dominating P2P Fundraising

Ask anyone what their favorite season is and you’ll get a variety of responses, from spring to winter and everything in between. But for the dessert aficionados among us, the most highly anticipated season of all–Girl Scout cookie season.

Since 1917, the Girl Scouts of America have reaped the many benefits of peer-to-peer fundraising through their hugely popular cookie program. The organization's ability to engage supporters and volunteers to raise funds is a classic fundraising success story.

Like the Girl Scout cookie program, peer-to-peer fundraising isn't a new concept. Organizations have been using the approach for years to engage their supporters to increase donations.