It’s Giving Tuesday, Not Asking Tuesday

By now you’ve heard about Giving Tuesday. This year, it’s on Nov. 29, and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it's a complete waste of time.

Personally, I like the idea of a giving day, and make most of my year-end donations on Giving Tuesday. On the other hand, it feels more like Asking Tuesday, with a relentless stream of email messages and social media posts begging you to donate now. It forces you to spend too much time focusing on one day. Fundraising and donor relations are a year-round effort.