A #GivingTuesday Strategy in 30 Words

It happened so fast—mere moments ago we were sipping cool beverages in short sleeves, listening to songs about the beach and watching fireworks overhead. But a cool breeze blew in, college football kicked off and pumpkin spice popped up on everything. The arrival of fall not only signifies sweater weather, but also crunch time for solidifying and executing end-of-year fundraising strategies, including #GivingTuesday.

This international day of giving has become something of a media darling in the fundraising space. Its global reach, presence on social media and sheer results—last year 30,000 nonprofits in 68 countries raised roughly $100 million on Dec. 1—have tech companies, nonprofit publications and consultants atwitter (pun intended) with tips, tools and tricks for success.