#GivingTuesday — Worth the Fuss?

It’s mid-December and Giving Tuesday has come and gone. It’s been reported by Blackbaud, #GivingTuesday and many other news sources that significantly more money was raised this year compared with 2012. While most of our clients sat it out and put all their efforts into other year-end giving campaigns, the groups that did participate in Giving Tuesday felt it was a success. Still the question should be asked: Is it worth it?