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Goodwill Industries of San Joaquin Valley is taking a stand against competitors with a billboard that reads, "Say yes to Goodwill and say no to the box."
The billboard is posted at the intersection of Thornton Road and Hammer Lane in Stockton, Calif., and will rotate to a new location every two months through June.
"This gives us the opportunity to educate the public that, no, these boxes are not charitable, and no, these goods are not staying in the community to help local people," Sally Wooden, director of public relations and development for Goodwill Industries of San Joaquin Valley, said.
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