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Greenpeace Sets Possible World Record in Facebook Campaign
%0D%0A%20%20The%20organization’s%20post<%2Fa>,%20and%20the%20more%20than%2080,000%20comments%20it%20prompted,%20were%20part%20of%20Greenpeace’s%20“Unfriend%20Coal<%2Fa>”%20campaign,%20which%20was%20created%20to%20encourage%20Facebook<%2Fa>%20to%20use%20renewable%20energy%20to%20power%20its%20data%20centers–the%20huge%20groups%20of%20servers%20that%20store%20and%20serve%20the%20site’s%20information.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fgreenpeace-sets-possible-world-record-facebook-campaign%2F" target="_blank" class="email" data-post-id="20090" type="icon_link"> Email Email 0 Comments Comments
Greenpeace has laid its claim to a new world record: the most comments on a Facebook post in 24 hours.
The organization’s post, and the more than 80,000 comments it prompted, were part of Greenpeace’s “Unfriend Coal” campaign, which was created to encourage Facebook to use renewable energy to power its data centers–the huge groups of servers that store and serve the site’s information.