GuideStar Enables Nonprofits to Thrive With Lyris HQ

EMERYVILLE, CA. – May 11, 2010 – Lyris, Inc., the online marketing expert, today announced that GuideStar USA, Inc., the leading source of nonprofit information, has deployed Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ, GuideStar has completely revamped its email marketing program to better segment and engage its audience. Since launching Lyris earlier this year, the company has increased email deliverability by 12 percent.

GuideStar is using Lyris HQ to send nearly half a million emails per month to donors, funders, researchers, educators and professional service providers that are passionate about nonprofit information. With Lyris’ unique segmentation capabilities, GuideStar sends eight to ten tailored emails a week to a range of professionals working with and in the nonprofit industry. Additionally, with Lyris HQ’s email deliverability analytics GuideStar has been able to fine tune content and clean email lists to better reach and engage its audience.