GuideStar Redesigns Charity Profiles to Emphasize Results

GuideStar has given its 2.4 million nonprofit profiles a refresh.

Starting today, gone are the static pie charts and other design elements that often served as preliminary snapshots for grant makers and others seeking information.

They have been replaced with interactive data visualizations that illustrate charities’ revenue and expenses over many years and others that show the demographic makeups of charities’ board members and staff. The number of tabs across the tops of the profiles has been reduced from more than a half dozen to four—summary, programs and results, financial data, and operations.