GuideStar's CFO Discusses the Challenge of Being Relevant and Making an Impact as a Nonprofit

Creating the greatest impact on the causes you care about can be a difficult task. Sure, you can donate to a group that claims to support a cause that is close to your heart, but there is no guarantee that the agency you are supporting is using the funds it collects responsibly.

That's where GuideStar comes in. The company tracks every IRS-registered nonprofit in the U.S.

The social-good platform provides users with information about each program's mission, legitimacy, impact, reputation, finances, programs, transparency, governance and more.

Business Insider sat down with GuideStar CFO James Lum to discuss the role of the CFO at a nonprofit and the state of the charitable-giving industry.