What Happens If You Listen to Donors Too Poorly

Let me get this out of the way first: I’m a Jeff Brooks fan. I grew up in direct marketing with his "Fundraising is Beautiful" podcast and Future Fundraising Now blog. I’ll always remember my first blog post where I said to my wife that Jeff Brooks linked to me in the same tone of voice as when a tween girl thinks that Justin Bieber looked right at her! And I also have an oft-read copy of "The Fundraiser’s Guide to Irresistible Communications."

But I must speak out on his recent blog post, where he posited, along with Virtuous blog, that Walmart had gone astray to the tune of $1.85 billion because it listened to its customers too much.