Health Care Fundraisers Fared Better in 2010 But Have Long Way to Go Before Recovering from Recession

Health care fundraising showed signs of progress last year, but far from enough to erase two years of recessionary losses and cutbacks, according to members of the Association for Healthcare Philanthropy (AHP), who direct development efforts for more than 2,000 nonprofit hospitals and health care providers throughout North America.

While the vast majority (71 percent) of AHP members who answered a January survey reported negative effects on their programs in 2010 due to the recession, these responses represented a 16 percent improvement over 2009.