Help Donors Find You Through Search Engine Marketing

You use search engines like Google and Yahoo every day, and so do your donors. But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? Is your organization at the top of the results? The good news is that it can be, through search engine marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results.