Ethnicity plays a role in how people perceive charitable and political causes they encounter on social networks and whether they go on to get involved with those causes, a new survey finds.
Out of 2,000 participants in the survey, 30 percent of black adults and 39 percent of Hispanics said they were more likely to support online causes rather than causes they encountered offline; 24 percent of whites said the same.
The study was released by Georgetown University’s Center for Social Impact Communication and Ogilvy PR, a public-relations company.
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%0D%0A%20%20Out%20of%202,000%20participants%20in%20the%20survey,%2030%20percent%20of%20black%20adults%20and%2039%20percent%20of%20Hispanics%20said%20they%20were%20more%20likely%20to%20support%20online%20causes%20rather%20than%20causes%20they%20encountered%20offline;%2024%20percent%20of%20whites%20said%20the%20same.%0D%0AThe%20study%20was%20released%20by%20Georgetown%20University’s%20Center%20for%20Social%20Impact%20Communication<%2Fa>%20and%20Ogilvy%20PR<%2Fa>,%20a%20public-relations%20company.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fhispanics-blacks-more-likely-than-whites-support-causes-online%2F" target="_blank" class="email" data-post-id="18765" type="icon_link"> Email Email
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