Homelessness Charities Should Stick With Stereotypical Images of Beneficiaries, Report Says

It would be risky for homelessness charities to use less stereotypical images of homeless people in their fundraising materials because they would not match up with the images in the minds of potential donors, according to new research. In a report published last month in the journal Sociological Research Online, Jon Dean, lecturer in politics and sociology at Sheffield Hallam University, said he'd found that most people think of homeless people as being lone, bearded men begging and sleeping on the streets.