How a Nonprofit Used Emotional Triggers for a 5-Figure Campaign (in Less Than a Month)

Want your next fundraising campaign to be a success?

Nail your emotional response.

Whether it's online, at a gala or delivered through a street canvasser, it's the most important thing a nonprofit can do to raise funds.

Here’s why: Emotions are the No. 1 drivers of actions. That means sharing and donating.

In everything you do in a campaign, your first priority should be eliciting an emotional response from your audience. And the research shows that high arousal emotions—positive and negative—get the biggest response.

So what kind of emotion should you target?