How to Achieve Out-of-This-World Open Rates (Plus 5 Tips to Avoid the Trash Altogether)

Donors are bombarded with emails every day. The only way to ensure your email isn’t immediately discarded is to be invited into their inboxes. To do this, your email must be categorized under one of the three buckets: "trusted sender," "stuff I care about" or "OK, you've got me …" Here are five easy ways to get your nonprofit’s email into one of the three coveted buckets: rate your subject lines, A/B test, get feedback, have a call to action and stay out of the third bucket altogether.