How to Build Relationships With Your Donors Using LinkedIn

There is lots of chatter all around about how social media can help with fundraising. Fundraising still works the “tried and true” way, by building authentic connections. For me, social media is just a tool … and fundraisers need lots of tools at the ready to do the job.

Using tools to manage information — donor databases, wealth analysis, social media — can help move relationships along. Here’s how I have used LinkedIn with midlevel and major donors.