How to Cultivate Foundations of Every Type (From Corporate to Family)

This week’s question is from Alex, and it’s about cultivating foundations. Remember, cultivating means building relationships. Specifically, Alex wants to know: Should you cultivate foundations the same way you cultivate individual donors? The answer is, “Absolutely yes!”

That said, there are different kinds of foundations and they need to be treated differently. For example, you’ll need to take a different approach with family foundations (treating them much more as you do individual donors) than you might a corporate foundation that follows lot of formal policies and procedures.