How to Donate Like a Pro

Investors demand a good return from their assets. Now donors are increasingly seeking the same for their charitable dollars.

Finding the worthiest, most-efficient organizations to maximize the impact of your donations couldn't be more pressing.

Donors are rethinking their giving strategies, says Patrick Rooney, executive director of the Center on Philanthropy at Indiana University. "They want to make sure now more than ever that they're using their money wisely."