How to Engage 5 Generations of Donors and Supporters

Each generation living today has come of age with profoundly different experiences concerning mass communication, and these differences directly impact how each generation gives to nonprofits. Seniors still prefer print communications and charitable giving. The same is mostly true of baby boomers, however, they are young enough to be experiencing the rise of new media in their daily lives, which impacts their lifelong giving habits. Gen X and Gen Y increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving.