How to Increase Email Effectiveness

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the media and publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, restaurants, public relations, and daily deals all have industry CTRs below 2 percent. Add eroding open rates to the mix, and we quickly see why we need to revamp our email practices to stay relevant and effective.

But, declining open rates aren't just an email marketing issue—this metric impacts anyone who sends an email. In fact, the average worker sends and receives 121 business-related emails per day, or 15 emails per each working hour.