How Local Nonprofits Can Use Mobile to Beat Goliath

Can mobile bring supporters closer to local nonprofits and help them beat the out-of-state nonprofits that have muscled their way into their communities with brand and money? I think it can. The key is your proximity to people. It matters. Plan your mobile strategy accordingly. Focus on social media. Embrace mobile search. Use responsive design. Adopt two strategies — one for smartphones and one for tablets.