How to Maximize Fundraising Using Social Media

Hundreds of nonprofit organizations could dramatically increase awareness and donations if they used social media more effectively. Most nonprofits rely on volunteers, who engage in a variety of offline marketing efforts such as direct mail, fliers and phone banks. That’s fine, of course, but the smart nonprofit will use every tool at its disposal, and these days, that means supplementing offline tools with online ones such as social media. Why use social media in fundraising? Here are a few reasons …