How to Replace Your Donors With Younger Donors

Chances are, the average age of your donors is startlingly high. And because of that, I'll bet you or someone in your organization has said: "Our donors are dying! We've got to replace them!" That's absolutely correct.

The next panicked statement is usually: "We need to find young donors!" That's also correct. But the whole thing goes off the rails when someone interprets that to mean: "Let's focus on Gen Y donors!"