How to Screw Up Your Fundraising — Easy Steps to Financial Ruin

Organizational leaders say they want big-time fundraising results but they don’t want to take time to understand what it takes — or spend money to make it happen. Based on the research data in this article, and on my own experience, I humbly offer this recipe to create a fundraising effort that won’t succeed. Here’s how to demoralize the staff, distract them from agreed-upon goals and plans, and undercut your fundraising in every way.