How to Sell a Nonprofit Marketing Plan to Your Board

You have spent countless hours creating a marketing and communications strategy and budget for your nonprofit, and there is just one thing standing in your way from executing it: board approval.

For many, getting board approval can be a stress-inducing exercise, but it does not have to be that way. If you keep in mind that your board is ultimately accountable for the activities of your organization, its need to scrutinize your marketing plan is understandable.