How Storytelling Helped a Small Nonprofit Raise $12,000 in 12 Days

This is the story of how a small nonprofit with no social media experience used the power of storytelling to raise $12,000 in 12 days.

Smoky Mountain Meals on Wheels is located in Maryville, Tenn. It provides home-delivered meals to seniors in Blount County, and that’s just the start. It also provides groceries for special circumstances, pet food to homebound seniors and often connects folks with other community services.

As you can imagine, it has great stories. It has some great photos, too.

In October 2015, it started a Facebook page. It didn’t really know what to do with it, so we worked out a plan of what to post and when, including stories, updates and photos. Its audience slowly started to build, and even now it only has 190 “likes.”