How to Successfully Harness Your E-mail List for Your Cause

Collecting e-mail addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing. As Ricken Patel, founder of Avaaz, told us, “Someone operating out of their bedroom can do this better than a multimillion-dollar organization with a huge staff.” Before you get started, though, look over these tips for how best to turn a list of e-mails into a powerful tool for activism.