How to Be a Donor Detective

After decades together, I learned my husband didn’t like pineapple. It was shocking, really, that I’d missed something like that.

Do you feel like that about your donors, too? What clues might you have been missing?

A successful fundraiser is a detective.

The best retailers have created entire business models around getting to know their customers. Or about offering the most personalized service possible. Or both.

How well do you know your donors? Chances are you have information—or access to information—right now. Here are four ways you can gather clues.