How to Convert 'One-Time' Donors to Monthly Donors

As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain.

Is this you?

Through Giving Tuesday, perhaps a few targeted crowdfunding appeals, your Facebook "donate" button and, of course, your holiday appeal, you've just brought on a number of new donors.

Most of these donors could be and stay "one-time" donors, also called transactional donors. They’re typically small, $10, $25, $50, maybe $100.

The big question is: Can you convert those donors to give monthly? The answer is: You should certainly try!