How to Discourage Donors From Making a Difference

"Fundcrushing" is a form of anti-fundraising that works on the mistaken assumption that people will want to respond to a situation if they understand how huge it is.

It's exactly wrong. Donors are far more likely to give when they see how solvable a problem is, not how big.

An overwhelmingly huge problem actually is more of a reason not to give.

In this example of fundcrushing I recently encountered while on vacation, the daily cost of running the cathedral seems insurmountable. It's not a particularly famous building—the only other person in the space when we were there was a priest.