How to Get Site Visitors to Commit to Their Donations

When potential donors hit your website, the design should lead them easily to and through the donation process. Your main goal is to make the giving experience straightforward and boost the commitment level of someone who is thinking of donating.

At the most basic level, you should have a button on your website that takes donors straight to your simple donation page. But there’s a way to help donors begin the checkout process before they even get there.

Equipped with the right fundraising software, you can create a smaller, customized form on your webpage that donors can begin filling out, before they even navigate to your official donation page.