How to Make Content Marketing Work for Your Nonprofit

Content marketing is about creating and sharing information (videos, images, infographics, newsletters, white papers, etc.) in order to attract and engage with your prospects and constituents. Nine out of 10 organizations use content marketing, while marketers, on average, spend more than a quarter of their marketing budgets on it.

Why? Because content marketing is effective.

It expands your donor base beyond local boundaries. You’re not limited to connecting with just those in your community.

It can be less expensive than other forms of marketing. It typically doesn’t require extensive graphic design, and anyone associated with your organization (employees, board members, volunteers, etc.) can contribute.