How to Make New Donors, But Keep the Old

In many cases, nonprofit marketing involves reaching out, attaining new sponsors and fresh attention. With the help of the Internet and social media, businesses now have an endless number of ways to market to other audiences. While this is a vital part in the process of developing your nonprofit, it’s important to build a solid foundation upon your organization’s loyal donors. You can’t operate without them.

Setting up long-term relationships with supporters paves the way for honest and authentic engagement. It’s a lot like the relationship you form with a close friend. In many ways, his or her connections become your connections.