How to Make Your Donors Feel Like a Million Bucks

When people give to causes that are deeply meaningful to them, they feel like a million bucks.

Understanding this—truly, deeply understanding this—is so important I’m going to repeat it in bold and italics.

When people give to causes that are deeply meaningful to them, they feel like a million bucks.

This is the key to successful fundraising. It’s how you create "donor love." You might already get that. I hope you do. But probably not everyone involved in your nonprofit does.