How to Use Donor Identity to Aid in Retention

Any of you who have read my blog posts over the last four years are well aware of my focus on one of the most important concepts in fundraising success: donor retention. Because of that focus, the research on the subject spans every nook and cranny possible for fresh insights and techniques. Needless to say, excitement abounds when such a new insight surfaces as is outlined below.

Kevin Schulman, the CEO of DonorVoice, recently wrote about this new angle or concept of how to approach the improvement of donor retention.

After exploring commonly used techniques for aiding with donor retention, he jumped right to the heart of his new concept by using a donor’s identity.