How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors

When it comes to fundraising, having the right information about your donors is critical. How much time do you spend prospecting for donors? Do you know how many of those you reach out to have the potential to make a large gift? Sending the wrong type of donor the wrong message at the wrong time is bad for your whole list. Enter smart segmentation, and enter Weinstein Hospice in Atlanta.