How to Write for Your Nonprofit Audience

It can be all too easy to take the readers of our nonprofit’s newsletters and blog posts for granted, and to write for them the same way that we do for our professional partners, readers of grant proposals, etc.

The truth is, supporters of nonprofit organizations are a very different audience than those “in the business,” so to speak. As such, they have different needs and expectations that writers should be conscious of. Here are a few things to keep in mind when writing for your nonprofit audience.